Google Analytics vs Mixpanel: Feature Comparison | TechStackVS

Google Analytics vs Mixpanel

Google Analytics

Free web analytics service from Google

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Powerful, self-serve product analytics to help you convert and retain users

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At a Glance

Attribute	Google Analytics	Mixpanel
Category	Analytics	Analytics
Pricing Model	freemium	freemium
Starting Price	Free	Free / $28/mo
Free Tier	Yes	Yes
Open Source	No	No
Platforms	—	web, mobile, api

Community Popularity

Google Analytics

95

Mixpanel

78

Key Features

Google Analytics

No features listed.

Mixpanel

event tracking
funnels
retention reports
cohorts
A/B test analysis
session replay
data warehouse export

Pros & Cons

Google Analytics

No data available.

See full review of Google Analytics→

Mixpanel

No data available.

See full review of Mixpanel→

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