Google Analytics vs Umami

At a Glance

Google Analytics

Umami

Google Analytics

No data available.

Umami

Pros

Completely free to self-host on your own database and server — there is no pricing ceiling regardless of traffic+164
The Postgres schema is simple and queryable directly with SQL if the UI doesn't show the metric you need+148

Analytics

Google Analytics vs Plausible

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Cons

Cloud hosting service is limited and the self-hosted setup requires you to manage uptime and database backups yourself+104
Missing advanced features like funnel analysis, retention reports, and cohort tracking that PostHog or Plausible Cloud offer+89
Community support is limited and the documentation is sparse for advanced customization or event tracking configurations+71