Mixpanel vs Google Analytics: Feature Comparison | TechStackVS

Mixpanel vs Google Analytics

Powerful, self-serve product analytics to help you convert and retain users

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Google Analytics

Free web analytics service from Google

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At a Glance

Attribute	Mixpanel	Google Analytics
Category	Analytics	Analytics
Pricing Model	freemium	freemium
Starting Price	Free / $28/mo	Free
Free Tier	Yes	Yes
Open Source	No	No
Platforms	web, mobile, api	—

Community Popularity

Mixpanel

78

Google Analytics

95

Key Features

Mixpanel

event tracking
funnels
retention reports
cohorts
A/B test analysis
session replay
data warehouse export

Google Analytics

No features listed.

Pros & Cons

Mixpanel

No data available.

See full review of Mixpanel→

Google Analytics

No data available.

See full review of Google Analytics→

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