The default web analytics behemoth versus a privacy-first, cookieless alternative — pick based on what you actually need from analytics and what you're willing to give up.
Pick Google Analytics when you need deep funnels, audience segments, ad-platform integration, and you accept the cookie banner and complexity that come with it. Pick Plausible when you want a lightweight, cookieless script that gives you the numbers you actually look at — visits, sources, pages, conversions — without GDPR friction or a learning curve.
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| Attribute | Plausible | Google Analytics |
|---|---|---|
| Category | Analytics | Analytics |
| Pricing Model | freemium | freemium |
| Starting Price | Free / $9/mo | Free |
| Free Tier | Yes | Yes |
| Open Source | Yes | No |
| Platforms | — | — |
