Plausible vs Umami

At a Glance

Plausible

Umami

Plausible

Pros

Cookie-free analytics means no consent banner required in the EU — one less legal hurdle and a better user experience for visitors+187
The UI shows exactly what you need — top pages, sources, countries, and custom events — without the bloat of Google Analytics+172
Script size is under 1KB which means negligible performance impact compared to GA's 50KB+ tracking script+158
Open source so you can self-host on your own server for a one-time server cost instead of $9/mo forever+143
Respects Do Not Track headers by default and collects no personal data, which simplifies GDPR compliance significantly+128

Analytics

Plausible vs Fathom

Analytics

Google Analytics vs Plausible

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Cons

No session recording, heatmaps, or funnel visualization — you'll need a separate tool for behavioral analytics+138
Custom event tracking requires adding code manually and the funnel analysis is basic compared to PostHog or Mixpanel+114
The $9/mo starting price is fair but it goes up based on pageviews and a moderately popular site can quickly reach $19-49/mo+89

Umami

Pros

Completely free to self-host on your own database and server — there is no pricing ceiling regardless of traffic+164
The Postgres schema is simple and queryable directly with SQL if the UI doesn't show the metric you need+148
Simple enough to run on a $5 VPS with a small Postgres database — minimal resources required compared to self-hosting Plausible+128
Privacy-first and cookie-free by design so you never need to add a consent banner just for analytics+112

Cons

Cloud hosting service is limited and the self-hosted setup requires you to manage uptime and database backups yourself+104
Missing advanced features like funnel analysis, retention reports, and cohort tracking that PostHog or Plausible Cloud offer+89
Community support is limited and the documentation is sparse for advanced customization or event tracking configurations+71