Two headless CMS leaders with different philosophies — a flexible content graph with a customizable studio versus a polished enterprise platform with strong governance.
Pick Sanity when developers will be modeling content and you want a structured content graph, a portable JSON document model, and a studio you can customize in React. Pick Contentful when the buyer is a marketing org that values polished editorial UX, mature roles and workflows, and enterprise SLAs over developer flexibility.
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| Attribute | Sanity | Contentful |
|---|---|---|
| Category | CMS | CMS |
| Pricing Model | freemium | freemium |
| Starting Price | Free / $15/mo | Free / $300/mo |
| Free Tier | Yes | Yes |
| Open Source | No | No |
| Platforms | web, api | web, api |
