SendGrid vs Mailchimp

At a Glance

SendGrid

Mailchimp

SendGrid

Mailchimp

No features listed.

SendGrid

Pros

The sending reputation is very strong and email deliverability rates are among the best in the industry+152
Dynamic templates with Handlebars support are powerful and the template editor in the dashboard works well for non-developers+137
The Event Webhook fires on every email event — opens, clicks, bounces, spam reports — giving you fine-grained visibility+118
Free tier of 100 emails per day is enough for basic transactional email in development and early testing+98

Cons

The dashboard UX is notoriously bad — finding the right settings page requires clicking through multiple confusing menus

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